Social Media Listening – Should you be doing it?

Your firm has venturing into the social media space. It’s sending Tweets, posting information on Facebook, and engaging on Pinterest. But, are you also listening to the conversations about your brand? How about listening for things going on in your clients’ industries? Posting content without listening is like pinning the tail on the donkey and […]

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9 eMarketing Tips for Small Business Owners

Recently I taught an eMarketing workshop, hosted by SCORE Bergen, for small business owners. The focus of the session was to help small business owners, already using social media, to increase leads with emarketing efforts. This included things like: Facebook boosted posts and paid ads; LinkedIn PPC/CPC campaigns and sponsored updates; Twitter cards and sponsored Tweets; […]

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Is Your Company Set Up For Social Media?

Social media marketing is a recent component of organizations’ integrated marketing communications plans. Having an integrated marketing and communications plan helps to ensure all your marketing efforts are sprinkled throughout your marketing efforts, and align with your goals. Take five minutes to complete the checklist below to make sure you’ve covered all the initial basics […]

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top-4-social-media-marketint-benefits_featured-image Top 4 Social Media Marketing Benefits

Top 4 Social Media Marketing Benefits

A recent Pew Internet study, found that social media users are highly engaged. According to the article, “Social media users are not casual. They’re not likely to log in, check the front page without scrolling and leave. They want to engage, to share and to connect. If something is an integral part of the daily […]

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Content_feature-image How One Piece of Content = 6 Social Media Posts

How One Piece of Content = 6 Social Media Posts

When creating an initial piece of online content, consider several different ways to post the information on social media. For example, if you wrote a blog post “3 Ways How To Make Charitable Contributions Count,” you could post that story in at least six different formats on social media. Rather than continuing to post the […]

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Slideshare-Visibility-FeatureImage 7 Ways to Increase Visibility Using SlideShare

7 Ways to Increase Visibility Using SlideShare

For those who may not use SlideShare, you are missing a great opportunity share your content socially, while increasing search engine optimization (SEO) and online visibility. Further, the ShareShare audience is highly professional, ComScore feels even more so than LinkedIn. You can tag content, which we all know helps with SEO and helps to increase […]

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