In today’s crowded digital landscape, accounting firms can’t rely on referrals alone. Your competitors are investing in SEO, social media, and content marketing to get in front of your prospects first. Without knowing what they’re doing, you risk falling behind.
That’s where organic competitive research comes in. By understanding how competing firms attract traffic, rank for keywords, and position their services online, you can make smarter marketing decisions for your own firm.
Download “Uncover Competitor Secrets with Semrush Organic Research”
or watch the 9-minute step-by-step video.
What Competitive Research Reveals
With the right tools, competitive research helps you:
- Identify which keywords drive the most organic traffic for competitors.
- Uncover the blog posts, service pages, or guides that bring in qualified leads.
- Spot “quick-win” opportunities where competitors rank just outside of page one.
- Learn which content formats (guides, thought leadership articles, or case studies) work best in your industry.
This isn’t about copying competitors; it’s about spotting gaps and opportunities where your firm can stand out.
Using Semrush for Competitor Insights
I rely on Semrush’s Organic Research tool for this work. According to Ahrefs and Semrush, “over 53% of all website traffic comes from organic search, and the first page of search results captures more than 99% of all clicks.”
Plus, comprehensive industry data shows that 68% of all online experiences begin with a search engine, underscoring how search is the primary gateway for users discovering new products and services
By entering a competitor’s domain into Semrush, you can instantly see:
- Their total organic traffic,
- The number of keywords they rank for, and
- Their top traffic-driving pages.
You’ll even spot “low-hanging fruit,” keywords where competitors rank on page two (positions 11–20). With some strategic optimization, you can leap ahead of them.
Get Started
I’ve created a free resource—Uncover Competitor Secrets with Semrush Organic Research—to help you get started.
You can also watch the nine-minute video that walks you through how to evaluate competitors, analyze their top keywords, and identify content gaps that you can address in your own strategy.
Where do you stand?
Competitive research gives accounting firm marketers a clear picture of where they stand, and where they can grow. With tools like Semrush, you don’t have to guess what’s working for your competitors. You can see the data and shape a strategy that delivers.
Need help? Reach out to me. I am a Semrush Ambassador and would be happy to help you spy on research competitors.