If you’re like most firm owners, marketing isn’t the issue.
You know you should:
- Post on LinkedIn.
- Follow up with prospects.
- Send emails to your clients.
But between client work, team management, and everything else, it keeps getting pushed off. The outcome? Marketing becomes inconsistent, and inconsistent marketing leads to inconsistent growth.
That’s where Claude comes in—as a way to get things done faster without overthinking it.
Struggling with AI?
A lot of people try AI once and walk away. Not because it doesn’t work, but because:
- They don’t know what to ask.
- The output feels generic.
- It takes too long to “figure out.”
So, they go back to doing everything manually. Here’s the shift that makes this work. It’s not about using AI. It’s about leveraging better prompts.
Prompt Structure
You don’t need dozens of prompts. You need one structure. This single change turns vague output into something you can actually use.
Role + Task + Context + Format + Constraints
Example:
Act as a marketing consultant. Write a follow-up email to a manufacturing business owner with $25 million in revenue who requested a proposal. Keep it friendly, confident, and under 150 words.
Claude Prompts You Need
Let’s keep this simple. These are the core use cases most firm owners rely on.
1. When you need to write something quickly. Use this when you’re staring at a blank screen.
Act as a [your role]. Write a [email/post/message] about [topic]. The audience is [who]. Keep it [tone] and under [length].
Why it matters: You stop delaying simple tasks like follow-ups or posts.
2. When you wrote something, but it’s not great. Improve this for clarity, tone, and impact: [paste text].
Follow up with: “Make it shorter, more direct, and more conversational.”
Why it matters: You don’t start over. You refine.
3. When you don’t know what to say.
Act as a business strategist. Give me 5 ideas for [topic] for a [type of business]. My goal is [goal].
Why it matters: You eliminate the “what should I post?” problem.
4. When your ideas feel scattered.
Here are my thoughts: [paste]. Organize this into a clear, step-by-step plan.
Why it matters: You turn messy thinking into action.
5. When you need a clear next step.
Based on this, what are the 3 most important next steps I should take? [context].
Why it matters: You move forward instead of overthinking.
Unsure which prompt to use? Start here.
This is where most people get stuck.
They don’t know:
- Which prompt to use.
- When to use it.
- How to move from one task to the next.
That’s why we created this Claude Prompt Guide decision tree.
Use it like this:
- Need to write something? Start left.
- Stuck or unsure? Start in the middle.
- Need structure or a decision? Go right.
You don’t need to memorize anything. Just follow the path.
How this fits into your week.
This is where it becomes really useful, and what it looks like in a real week:
- Monday: Draft a client follow-up email in 5 minutes.
- Wednesday: Generate 3 LinkedIn post ideas and turn one into a post.
- Friday: Take notes from the week and turn them into a simple action plan.
You don’t need more tools. You need a better way to use them.
If marketing has felt inconsistent or time-consuming, it’s not because you’re doing it wrong. It’s because you’ve been doing it manually. Claude doesn’t replace your thinking. It helps you move faster on the things you already know you should be doing.
Want the full prompt guide + decision tree?
We put everything into a simple, printable resource you can use.
Steal my Claude Prompt booklet, and save time on marketing.