There’s still time, but not much, to create a Thanksgiving B2B marketing campaign that will have them asking for seconds. Here is what you’ll need along with examples.
Ingredients
| 1 Campaign objective 1 Freebie 1 Landing page 1 Headline 2-3 Bullet points |
1 Call to action 1 Image or video 1-4 Form fields Sprinkle in some emotion Dash of humor (optional) |
Preparation
- Take the objective and determine what the freebie will be to help you reach that goal. It could be a webinar registration for a friend, a coupon, or downloadable, etc.
- Create a landing page with the headline, a few bullet points, a graphic, and one call to action. Avoid making the form too complicated. The more fields, the less likely visitors will complete it.
- Sprinkle in some emotion (fear, surprise, anger, trust joy, etc.)
- Add a dash of humor when appropriate.
- A/B split test versions by swapping a headline, call to action, color, or graphic.
Serve
Present the final campaign to your audience via email, social media, paid ads, as a promotional slide in a webinar, on your YouTube channel, and in your email signature.
CPA Example
- Goal: Increase registrations for an upcoming webinar
- Freebie: Checklist
- Landing Page: See the example
Small Business Example
- Goal: Increase sales
- Freebie: Promo Code / Discount
- Landing Page: See the example
Now that you have examples, what will you be cooking up this Thanksgiving?
