Hey Siri, “Who’s the best, small-business accountant in my area?” Wouldn’t you love your firm to be among Siri’s responses? Sure, you would. What is search intent? Search intent is the “why” behind the search reasoning, e.g., to learn, sell, buy, DIY, etc. It is a descriptive keyword that triggers the search intent. Think of […]
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Knowing when to launch a new or redesigned website takes as much planning as the actual design. Here are some tips you can use to help plan for the launch; plus, pitfalls to avoid. Launch Plans Prior to any website launch, testing is paramount. But, there are many moving parts in a website launch, including
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Recognized quarterly, each third Thursday (January, April, July, October), there is a Get To Know Your Customers day. This year, it’s January 16, April 16, July 16, and October 15, 2020. It is a day that reminds business owners to reach out to their clients to gain a better understanding of what they need to
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You create content for your brand. But, is every piece of content worthy of a form completion just to see it? If you’re like me, you hate it when you visit a website for the first time and are immediately asked to sign up for something before consuming any content. How do you know if
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If your business is experiencing a slow time, now’s a great time to develop some fresh and engaging content for your readers. It helps to increase search ranking, freshens the site, and engages new and returning visitors. Here are our top five best content marketing tips to help you begin crushing your content development goal,
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