Boost Your Search Ranking With Search Intent Keywords

Hey Siri, “Who’s the best, small-business accountant in my area?” Wouldn’t you love your firm to be among Siri’s responses? Sure, you would. What is search intent? Search intent is the “why” behind the search reasoning, e.g., to learn, sell, buy, DIY, etc. It is a descriptive keyword that triggers the search intent. Think of […]

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AI In Accounting Marketing

In a recent podcast with the Association for Accounting Marketing, I shared many tips about what, how, when, and why artificial intelligence might be used in accounting firms, particularly in their marketing efforts. Listen to the podcast here. Below is the script from the session. What’s the difference between AI and Machine Learning? AI is […]

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4 AI Prep Steps Before Implementation

Artificial Intelligence (AI) is a hot topic. In fact, according to Demandbase, “Marketing executives predict AI will revolutionize their industry by 2020.” But, it’s used in more than marketing. What does your firm need to do before implementing AI as part of its business operations? Here are four suggestions. Educate yourself on the areas within […]

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