You have a website and have probably never thought about the file names for your images. Worse, you’ve not considered the alt tags that go with them. Why are image file names important for SEO? In addition to helping you check an item off the website ADA compliance list, it also aids in your website’s […]
Why Website Image File Names and Alt Tags Matter for SEO Read More »
Someone recently asked me to review a consultant’s SEO work on a new site they were launching. At first I thought, why’d you hire the person if you didn’t think they were doing the job correctly? Then I realized sometimes you don’t know what you don’t know. I told her she could hire me to
Down and Dirty SEO Checklist Read More »
What can a B2B company do on Valentine’s Day that is just a little unexpected? Share some love of course. Even B2B companies can create a promotion their clients can appreciate. Here are five simple and easy suggestions. Send a simple email or video email greeting to your clients with a short message. Below are
5 Simple & Effective B2B Valentine’s Day Marketing Ideas Read More »
If you want someone to do something on your website, use an effective call-to-action. Here’s a simple formula to create an effective one for your landing pages: Verb + Benefit + Urgency or Place Verb Verbs are action words and should be first because they make the point—immediately—turning a button turn into a demand. Verbs
This Simple Call-To-Action Formula Drives Clicks Read More »
In 2019, guess which marketing channel produced the most leads for B2B companies? Email! According to the Digital Marketing Community, “Email marketing is ranked as the top B2B digital marketers marketing channel that delivers the highest ROI at a rate of 49%.” Rounding out the top five are live events, search engine marketing, content marketing,
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