Email Marketing

Email open rates have long been a key measure of engagement, but the rise of bots is complicating things. Bots, designed to interact with emails for security reasons, can inflate open rates, distorting campaign data and providing a false picture of success. Mailchimp warns that “spam filters can cause your open rates to be too

Maintaining a healthy email list is crucial for small business owners to ensure their email marketing efforts are effective.Here are some actionable tips: Regularly Clean Your List Segment Your List Update Subscriber Information Personalize Your Emails Monitor Engagement Metrics Send Re-Engagement Campaign Maintain a Consistent Sending Schedule Ensure Compliance with Email Regulations Provide Value in

Building a high-quality email list is essential for effective email marketing. Explore various techniques to grow your email list organically and through paid methods, highlighting the pros and cons of buying email lists. While organic methods require more time and effort, they result in higher engagement and compliance with regulations. Paid methods can complement organic

Recently I was reading the #FreelanceChat Micelle Garrett posts each Thursday on Twitter. The topic was newsletters. She asked four questions about the topic, but this one struck a chord with me. Below are a list of newsletter publication tools a variety of freelancers utilize for clients. Are you using any of them? I’d love