email-marketing-532x266-1 10 Ways to Add Spark to Your Email Campaigns

10 Ways to Add Spark to Your Email Campaigns

Do you feel that your email campaigns are losing their shine? Maybe you’re not getting as many opens or clicks as in the past. It’s time to try something new. How about injecting one of these fun ideas into a campaign now and again? You might experience an uptick in activity and/or a boost in […]

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5 Ways to Use Email to Increase Leads

Believe it or not, email is still your ace in the hole when it comes to lead generation. According to the Content Marketing Institute, “31% of B2B marketers say email newsletters are the best way to nurture leads.” But, avoid falsely believing that email marketing is easy. It’s not. If you get the subject line […]

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5 Scary Marketing Tricks for October

Communicating with clients can be scary, but it’s a must. Here are five, scary marketing tactics to tackle when tricks and treats are on everyone’s mind. Download the infographic to keep handy (or to share … wink). Or, watch the video tips. Postcard Madness: Connect with your clients with a Halloween-themed postcard. Link it to […]

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How To Craft a Profitable LinkedIn InMail Message

If you’re not using LinkedIn for more than networking and displaying your current work history, this is going to blow your mind. You can reach your target market easily with LinkedIn’s InMail messages. It’s not free, but if you’re looking to grow your leads this year, this could be a game-changer for you. What is […]

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5 Simple & Effective B2B Valentine’s Day Marketing Ideas

What can a B2B company do on Valentine’s Day that is just a little unexpected? Share some love of course. Even B2B companies can create a promotion their clients can appreciate. Here are five simple and easy suggestions. Send a simple email or video email greeting to your clients with a short message. Below are […]

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How To Create Video Email With Tools You Already Have

One of the biggest concerns about sending video in email is the file size. But, how can you avoid sending a video email without a video attachment? Here’s how. Rather than sending the file itself, in the email include a link to a publicly-hosted video. But it’s a little bit more than that. You don’t […]

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