Do you feel that your email campaigns are losing their shine? Maybe you’re not getting as many opens or clicks as in the past. It’s time to try something new. How about injecting one of these fun ideas into a campaign now and again? You might experience an uptick in activity and/or a boost in […]
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Believe it or not, email is still your ace in the hole when it comes to lead generation. According to the Content Marketing Institute, “31% of B2B marketers say email newsletters are the best way to nurture leads.” But, avoid falsely believing that email marketing is easy. It’s not. If you get the subject line
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If you’re not using LinkedIn for more than networking and displaying your current work history, this is going to blow your mind. You can reach your target market easily with LinkedIn’s InMail messages. It’s not free, but if you’re looking to grow your leads this year, this could be a game-changer for you. What is
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What can a B2B company do on Valentine’s Day that is just a little unexpected? Share some love of course. Even B2B companies can create a promotion their clients can appreciate. Here are five simple and easy suggestions. Send a simple email or video email greeting to your clients with a short message. Below are
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When it comes to writing professional emails, it’s not always easy. Here are three tips to help you write more effective emails that increase open rates and generate clicks to your website. The Why Your first consideration should be why you’re writing/sending the email in the first place. What question are you asking or answering?
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