Uncovering Social Media and SEO Opportunities to Maximize Your Firm’s Digital Reach. Social media and search engine optimization (SEO) should be a part of every firm’s marketing strategy today. But, are you sure you’re getting the most from your analytics, new social platforms, and SEO to help increase lead generation, the firm’s bottom line, and branding potential? This session was developed to help you discover additional inbound marketing opportunities for your firm using Google+; take a deeper dive into social analytics, e.g., dark social, to help determine how clients share content; and understand how Author Rank influences search engine rankings and inbound marketing.