Creative tactics to build momentum before fall hits. Summer doesn’t have to be a waiting game. While other firms hit pause, smart accounting firms are using this time to build brand awareness and attract the kind of clients they want in Q3 and Q4. The key? Launching seasonal campaigns that speak directly to your ideal […]
5 Summer Marketing Campaigns: From Slow Season to Growth Season Read More »
I often work with clients to help them build effective hub-and-spoke model website content for search engine optimization (SEO). It’s not an easy undertaking, but you can overcome some the challenges with a simple pillar (or hub) page template (download it). Before You Begin To reduce fixing things later, begin by organizing your content into
Hub-and-Spoke (Pillar) Webpage Template Read More »
A practical, step-by-step guide to mid-year marketing. Summer isn’t just for vacations—it’s a smart time for you to review, reset, and refresh your marketing efforts. It is your chance to fine-tune your brand and create a strategy that delivers results by fall. Step-by-Step Checklist This step-by-step checklist is designed specifically for those who want to
Your Summer Marketing Checklist: What Every Accounting Firm Should Be Doing Now Read More »
America’s Independence Day is right around the corner. If you haven’t begun preparing your social media posts and content for that day, here are some ideas to lighten the load. Encourage Activity: Get your team to sponsor or participate in a community parade or event. Take prep photos or video beforehand so you can share
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Seasonal Marketing Ideas That Actually Work for CPAs When clients are in vacation mode, it’s tempting to put your firm’s marketing on hold. But here’s the thing, the competition is doing just that. Which means this is your chance to stand out. Summer marketing doesn’t have to be flashy—it just needs to be consistent, creative,
Hot Leads, Cool Campaigns Read More »
