Starting a company, rebranding an existing one, or merging with another? A branding strategy is a marketing tactic designed to build reputation, brand loyalty, and brand awareness among customers, which in turn drives sales. In the modern marketplace, brands command a considerable amount of investment both in time and money. While some of them perform […]
4 Crucial Components for Every Brand Read More »
Similar to more traditional SEO efforts, voice search relies on queries from keyword commands. For example, if you search for “heal” in traditional SEO methods, you’ll be presented with healthcare and medical information. But, if you were to search for “heal” audibly, the search engine may present you with healthcare information, shoes (heel), or possibly
Voice Search’s Influence on Accounting Firm SEO Read More »
Do you feel that your email campaigns are losing their shine? Maybe you’re not getting as many opens or clicks as in the past. It’s time to try something new. How about injecting one of these fun ideas into a campaign now and again? You might experience an uptick in activity and/or a boost in
10 Ways to Add Spark to Your Email Campaigns Read More »
If you spend a lot of time blogging, but just aren’t getting any leads, there is something missing from your efforts. Below is a list of 10 ways to make your blog work harder for you and to generate leads. Blog summary downloads Slide-in call-to-action bar Margin banners that lead to high-profile services (like this
Is your blog working hard enough? Read More »
If you’re like me, you might manage dozens of social media accounts for clients. Each has its own objectives and strategy to support business goals. It can get confusing. Is there a way to determine which key performance indicators (KPIs) should be tracked based on my client’s goals? Yes! But I manage only my accounts.
Struggling to Identify Social Media KPIs for Success? Read More »
