Successful-SM-Posts-532x266-1 Tricks to Writing Successful Social Media Posts

Tricks to Writing Successful Social Media Posts

In the fall, I teach a social media writing course. It’s really a blast! Throughout the course the students work on writing  160-character or less social media posts, including hashtags.

What are the tricks?

Here are nine tricks I teach during the class. In addition to these, using active versus passive voice can shorted a post. View this infographic from Your Dictionary to assist.

  1. Keep it short and sweet.
  2. Appeal to interests and benefits.
  3. Leverage headline generators for post creation.
  4. Use emojis to illustrate your point.
  5. Be punchy and direct with a CTAs like “Watch Now” or “Read More!”
  6. Ask a short question or make a statement to pique interest.
  7. Include data in your post.
  8. Leverage the power of “you.”
  9. Use positive words to inspire users to take action.

In addition, using active versus passive language can shorten a post. Also, use these simple call-to-action formulas to drive clicks.

How to Craft the Perfect Post

  1. Tailor the post to the platform
    • Adapt it to the number of characters allowed on each platform. Rule of thumb 120 – 160 chars.
    • Image should match platform guidelines (see image cheat sheet)
    • Create multiple posts (3-5) for the same piece of content and share them on different days and times.
    • Share posts in relevant communities on each platform
  2. Provide tips, strategies, how-to articles or entertaining content for your specific audience and topic.
  3. Create multiple visuals for your content
  4. Use hashtags
  5. Leverage emojis


Impression Edit offers these beginner templates and examples. How might you write your own post based on these?

Template #1: Problem and Solution


Example: Having trouble growing your email list? Learn how to use Pinterest to get a steady stream of subscribers. Download the free cheat sheet: [link].

Template #2: Problem, Agitation, and Solution


Example: Still sharing your Facebook posts manually? That’s a lot of time you could be spending on other things. Take back your day with our social media automation tool: [link].

Template #3: Urgent Problem and Solution


Example: Uh, oh. Google’s algorithm just changed again. Here’s the most important SEO change you need to make: [link].

Template #4: Before, After, and Bridge


Example: Cooking the perfect steak used to be hard. We’ve made it foolproof. Here’s how we did it: [link].

Template #5: Attention, Interest, Desire, and Action


Example: 89%. That’s the chunk of Tara’s web traffic that comes from Pinterest. Learn how to leverage the power of Pinterest to boost traffic to your site: [link].

Template #6: Features, Advantages, and Benefits


Example: BOLD has more temperature and power settings than any other hair dryer. Get out the door on time every single morning: [link].

Template #7: The Cliffhanger


Example: We put 7 social media scheduling tools to the test. Find out which one came out on top: [link].

Activity – Speed Posts

Complete the fill-in-the-blanks to write an effective and engaging social media post.

  1. [Do something] like [world-class example]
  2. Little Known Ways to _______
  3. What Everybody Ought to Know About _______
  4. How to Survive Your First _______
  5. The Ultimate Guide to ____
  6. How to ____ like ____
  7. Here’s a Quick Way to [solve a problem]

Now that you have the tricks, will you revisit how you write your social media posts?

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