Becky Livingston

Actionable ideas to maintain visibility while competitors go quiet. Summer often brings a slowdown for accounting firms. Fewer emails, fewer client meetings, and—let’s be honest—a temptation to coast until fall. But smart firms know visibility in the off-season is a competitive advantage. This is the perfect time to focus on brand awareness, strengthen client relationships, […]

Capitalize on downtime with simple, high-impact strategies. Summer might mean vacation mode for many clients—but for accounting firms, it’s the perfect opportunity to get proactive about marketing. As time frees up, you can strengthen your brand, build trust, and prep for a strong finish to the year. 7 Marketing Moves Here are seven marketing moves