Becky Livingston

marketing-copy-213x305-1 Warning: Your Marketing Copy Might Be Forgettable—Try This Technique Instead

Warning: Your Marketing Copy Might Be Forgettable—Try This Technique Instead

In marketing, getting your audience’s attention is the biggest hurdle. This is where “pattern interrupt” comes into play—a powerful technique used by copywriters to: What is a pattern interrupt? Pattern interrupt is any unexpected change in tone, format, or language that causes a mental pause. When people scroll through content, they develop habitual reading patterns, […]

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