The holidays are coming. You know what that means—Black Friday and Cyber Monday deals. But, what can a B2B company do to get in on the frenzy? If meeting your revenue goals is on your mind, try a promotion that encourages larger-than-normal purchases in order to obtain the reward. Here’s an example. If you bundle […]
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Email open rates have long been a key measure of engagement, but the rise of bots is complicating things. Bots, designed to interact with emails for security reasons, can inflate open rates, distorting campaign data and providing a false picture of success. Mailchimp warns that “spam filters can cause your open rates to be too
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Holiday marketing might not be on your list of tasks right now, but it should be. Here are several tips you can use now to prepare and have your holiday B2B marketing campaign ready to bring in new clients now and well into the new year. October Create a Trick-or-Treat campaign for charity. The event
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Brand colors play a crucial role in creating a consistent and memorable visual identity. They communicate your brand’s personality, making it easily recognizable and relatable to your audience. If you’re starting with brand colors or looking to refresh your palette, here’s a simple hack using Canva’s tools that will guide you through the process. The
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Communicating with clients can be scary, but it’s a must. Here are five, scary marketing tactics to tackle when tricks and treats are on everyone’s mind. Download the infographic to keep handy (or to share … wink). Or, watch the video tips. Postcard Madness: Connect with your clients with a Halloween-themed postcard. Link it to
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