Content curation requires a thoughtful strategy, just like creating your own content does. You begin with a business goal. Define the social media goals that will help you reach that business goal. Then develop a content strategy to support it. That content strategy should include both curated (content from others) and created (content you create).
- 60% of the B2B marketers believe that content curation helps in producing engaging content. Curata
- 85% of the B2B content marketers give credit to content curation for their organizations’ success. Content Marketing Institute
- A study says that 57% of marketers feel that content curation is the best way to produce content continuously. Curata
Content Curation Tips
- Know your audience – Ask yourself how does this content help my target audience; does this align with my brand; and how is it relevant for my audience?
- Credit sources by tagging them in your posts. Adding a link to the content in your post is good, but not enough. Also tag them using their profile handle by social media platform (they could be different).
- Avoid just sharing their post by adding your own thoughts to it. Another idea is to add a piece of their content to your graphic and add your thoughts to the post copy. See the example below.
- Add it to your content scheduling tool to fill any gaps in your content schedule
- Mix and match your content with curated content. I’ve seen stats from Hootsuite that suggests a 60/40 split of curated to original content. But I flip that ratio around using a 40% curated : 60% original formula. Do your own test to see what works for you.
Tip 3 Example
Inovautus posted a great piece of content. It felt right for my audience. So, I shared it on my social media feed. This part of the post is theirs “Top 10 KPIs to Assess for #Accounting Firm Growth http://ow.ly/9rCY50IXWVW.” The rest of the message is mine.
What challenges are you having when it comes to curating content?