Believe it or not, email is still your ace in the hole when it comes to lead generation.
According to the Content Marketing Institute, “31% of B2B marketers say email newsletters are the best way to nurture leads.”
But, avoid falsely believing that email marketing is easy. It’s not. If you get the subject line wrong … wham! You’re hit with an opt-out request, or worse, being ignored, even before getting started.
What can you do with your email program to help drive leads and keep them coming?
- Use autoresponders
- Write open-worthy subject lines
- Design matters
Download this five-point infographic to keep handy as you build your next email campaign.
For more details, visit CPA Practice Advisor, where I share more information.