Google-Ad-Campaign-532x266-1 From Breadcrumbs to UTMs: A Humorous Guide to Setting Up a Google Ads Account

From Breadcrumbs to UTMs: A Humorous Guide to Setting Up a Google Ads Account

Have you heard how Google Ads can benefit your business? Well, buckle up, my friends, because we’re about to dive into the exciting world of setting up a Google Ads account.

Step 1 – Goal and Objective

First, select your advertising goal or objective. This is like picking your favorite flavor of ice cream, but instead of satisfying your sweet tooth, you’re satisfying your marketing goals. Whether it’s increasing website traffic or boosting sales, choose the goal that best fits your business needs.

Step 2 – Ad Creation

Next, create your ad. This is your chance to show off your creativity and convince potential customers that your product or service is the bee’s knees. Your ads should be a magnet that attracts your audience and tells them they need your product or service in their life.

Step 3 – Keywords

Now it’s time to add keywords. Think of keywords as the breadcrumbs that lead customers straight to your ad. These words should be relevant to your business and reflect what people are searching for online. Use the keywords that make your product or service shine. Don’t go overboard though, or it may look like your ads were generated by a robot.

Step 4 – Location

Set your ad location, because let’s face it, your business isn’t going to be a hit in Antarctica (unless you’re selling parkas, of course). This is where you can target specific geographic locations where your ad will be shown. Make sure to choose locations where you actually serve customers; otherwise, you’re wasting budget on people who cannot buy from you.

Step 5 – Budget

Set up your ad budget, because unfortunately, Google Ads aren’t free (but we can dream, right?). This is where you decide how much you’re willing to spend each day on your ad campaign. Keep in mind, you can do some forecasting and review keyword history within the system too. Just use the Tools > Keyword Research navigation to help you get an estimate of your spend and results.

Step 6 – Analytics

Confirm payment and connect your Google Analytics account to track your ad’s success. This is where you can see just how many people clicked on your ad; how long they stayed on your website, and; if they actually purchased your product or service. Tracking your ad success helps you to make informed decisions on how to improve campaigns in the future.

An advanced step would be to set up your conversion tracking triggers if you are tracking sales, leads, or in-store promotions.

Step 7 – UTMs

Finally, use UTMs. These are unique codes you can add to you links to track where your traffic is coming from and which ads are most effective. UTMs are like tiny detectives that help you figure out which of your ads are performing best.

So, there you have it. Setting up a Google Ads account may seem daunting, but with the right attitude and some help from the experts, you’ll be on your way to ad success in no time. Remember to have fun with it and experiment with different ad strategies. Who knows, you might just stumble upon the perfect ad formula for your business!

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