How to Market Your Services to Freelancers

No matter what your business services might be, if freelancers are part of your target market, consider answering one or more of these questions to help generate leads. [This is also available on our YouTube channel.] What are some tools that might help freelancers manage their [fill in the blank, e.g., financials]? How can freelancers […]

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The Secret to Successful Webinars for Novices

When done well, webinars can be a great resource for your audience and a lead-generation tool for business. Also, after it’s recorded, it can be shared as a podcast, written as a blog post, or designed as an infographic for sharing on social media and in email. Here are 10 effective tips for a successful […]

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Hashtag How To

How do you find the right hashtags for your brand and/or content? I get asked that question a lot in the social media and marketing courses I teach. Here are some tips and resources you can use to find the right hashtags to increase reach, grow your brand, and to generate leads. Research a hashtag […]

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Facebook Mobile Ad Changes Impact Your Marketing

Effective August 19, Facebook’s mobile ad platform will change. According to the Facebook Business Blog, “Mobile News Feed ads will be compressed in order to “match the look and feel of the new Facebook design introduced earlier this year.” What’s changing? In the past mobile ads have had seven lines of text available, plus a […]

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How To Create an Event Tracking Report

Do you ever wonder how many people click on your form submit button or watch a video on your website? Event tracking reports can help you do just that–track what people are doing on your site. Before you can track things, however, you need to add event tracking to your website. If you’re using WordPress, […]

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