Blog Posts

A massive leak of Google’s internal documents reveals key elements of how its search ranking algorithm works. The documents, shared by a bot on GitHub, show Google’s use of clicks, links, content, and Chrome data to rank sites. Important insights include the significance of link diversity, successful user clicks, brand recognition, and fresh content. These […]

One of my clients gave me a list of 10 keywords (words, not phrases) he wanted to rank for in search engine optimization (SEO). At first, I was shocked at the vanilla list, with terms like LLC, S Corp, tax, and bookkeeping. What’s a keyword? Before I go down the rabbit hole, let’s first define

Many my clients have completed an SEO Audit and implemented several SEO recommendations on their website that have yielded higher traffic results for them. The audit costs around $750 – $1000 depending on the site depth. Then there’s the costs for implementation of recommendations, which are billed hourly. Here’s an example:  One of my clients

A client recently came to me and requested and SEO audit for their firm’s website. They had redesigned it in the past year, but felt the SEO wasn’t completed correctly. After quickly looking at the site code, I could confirm the suspicion to be true. How did I do it? I went to any web