I was recently working on a HubSpot project for a client. As I was building their hub/spoke search engine optimization (SEO) topics, I noticed they had quite a bit of outdated and irrelevant content. I sent an email to the client explaining the situation and letting him know that I would not be using that […]
Why Archive / Delete Old Website Content? Read More »
Just when you thought you had a handle on SEO, everything changes. With the rise of artificial intelligence (AI) and evolving search engine optimization (SEO) practices, understanding the latest trends is crucial to maintaining visibility and driving growth. From AI-powered search algorithms to the increasing importance of user experience, this article explores the key strategies
SEO Meets AI: 5 SEO Shifts Enterprises Can’t Ignore in 2025 Read More »
When it comes to search engine optimization (SEO), the first thing you need to think about are the keywords you want to be found for. The second thing is what you should be found for. Even though you may think you know the keywords or keyword phrases you think people will find you for, it’s
Kick Start Your SEO with $0 Investment Read More »
A massive leak of Google’s internal documents reveals key elements of how its search ranking algorithm works. The documents, shared by a bot on GitHub, show Google’s use of clicks, links, content, and Chrome data to rank sites. Important insights include the significance of link diversity, successful user clicks, brand recognition, and fresh content. These
Inside Google’s Ranking Secrets: Leaked Docs Unveil Hidden Factors Read More »
One of my clients gave me a list of 10 keywords (words, not phrases) he wanted to rank for in search engine optimization (SEO). At first, I was shocked at the vanilla list, with terms like LLC, S Corp, tax, and bookkeeping. What’s a keyword? Before I go down the rabbit hole, let’s first define
Maximizing SEO Traffic: Why Single Keywords Aren’t Enough for SEO Success Read More »
