In recent months, something curious has been happening in SEO: impressions, the number of times your brand appears in search results, are rising, but clicks to your site are falling. That gap between visibility and engagement is known as the great decoupling, according to Search Engine Journal. This trend stems largely from Google’s growing use […]
Surviving the Great Decoupling: When SEO and Clicks Break Up Read More »
If it feels like SEO changes every five minutes, you’re not wrong. In 2025, it’s not just about keywords and backlinks anymore, it’s about experience, voice, AI, and structured data. The rules have shifted, and if you’re still playing by the old ones, your content may be invisible in AI-driven search. Here’s what’s working right
Outsmart Search Algorithm: AI SEO Hacks, Tips, and Tricks Read More »
The other day a prospect was looking at their website’s visibility score in Semrush. It was zero. :-0 Say what?!!?! They have been posting on their site and promoting it for nearly 15 years. How could their visibility score be zero? What does visibility score mean and how could they improve it? What is a
Starting July 10, 2025, Instagram is taking a significant step by automatically enabling search engine indexing for public content from professional accounts. This pivotal change means photos and videos posted publicly by creators and businesses can now be discovered through major search engines like Google. But what does this mean specifically for B2B companies? Expanding
SEO Alert: The Instagram Search Update Could Transform Your B2B Marketing Read More »
I often work with clients to help them build effective hub-and-spoke model website content for search engine optimization (SEO). It’s not an easy undertaking, but you can overcome some the challenges with a simple pillar (or hub) page template (download it). Before You Begin To reduce fixing things later, begin by organizing your content into
