The other day a prospect was looking at their website’s visibility score in Semrush. It was zero. :-0 Say what?!!?! They have been posting on their site and promoting it for nearly 15 years. How could their visibility score be zero? What does visibility score mean and how could they improve it? What is a […]
Starting July 10, 2025, Instagram is taking a significant step by automatically enabling search engine indexing for public content from professional accounts. This pivotal change means photos and videos posted publicly by creators and businesses can now be discovered through major search engines like Google. But what does this mean specifically for B2B companies? Expanding
SEO Alert: The Instagram Search Update Could Transform Your B2B Marketing Read More »
I often work with clients to help them build effective hub-and-spoke model website content for search engine optimization (SEO). It’s not an easy undertaking, but you can overcome some the challenges with a simple pillar (or hub) page template (download it). Before You Begin To reduce fixing things later, begin by organizing your content into
I was recently working on a HubSpot project for a client. As I was building their hub/spoke search engine optimization (SEO) topics, I noticed they had quite a bit of outdated and irrelevant content. I sent an email to the client explaining the situation and letting him know that I would not be using that
Just when you thought you had a handle on SEO, everything changes. With the rise of artificial intelligence (AI) and evolving search engine optimization (SEO) practices, understanding the latest trends is crucial to maintaining visibility and driving growth. From AI-powered search algorithms to the increasing importance of user experience, this article explores the key strategies
SEO Meets AI: 5 SEO Shifts Enterprises Can’t Ignore in 2025 Read More »
