Blog Posts

Hub-and-Spoke (Pillar) Webpage Template

I often work with clients to help them build effective hub-and-spoke model website content for search engine optimization (SEO). It’s not an easy undertaking, but you can overcome some the challenges with a simple pillar (or hub) page template (download it). Before You Begin To reduce fixing things later, begin by organizing your content into

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Why Archive / Delete Old Website Content?

I was recently working on a HubSpot project for a client. As I was building their hub/spoke search engine optimization (SEO) topics, I noticed they had quite a bit of outdated and irrelevant content. I sent an email to the client explaining the situation and letting him know that I would not be using that

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SEO Meets AI: 5 SEO Shifts Enterprises Can’t Ignore in 2025

Just when you thought you had a handle on SEO, everything changes. With the rise of artificial intelligence (AI) and evolving search engine optimization (SEO) practices, understanding the latest trends is crucial to maintaining visibility and driving growth. From AI-powered search algorithms to the increasing importance of user experience, this article explores the key strategies

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Kick Start Your SEO with $0 Investment

When it comes to search engine optimization (SEO), the first thing you need to think about are the keywords you want to be found for. The second thing is what you should be found for. Even though you may think you know the keywords or keyword phrases you think people will find you for, it’s

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SEO Alert: The Instagram Search Update Could Transform Your B2B Marketing

Hub-and-Spoke (Pillar) Webpage Template

Why Archive / Delete Old Website Content?

SEO Meets AI: 5 SEO Shifts Enterprises Can’t Ignore in 2025

Kick Start Your SEO with $0 Investment