If I had a dollar for every time I heard this… I conduct about 5-7 website audits per year. They are time consuming and detailed oriented. But, oh, they are very interesting to analyze. What are some ways you can overcome this? Create a content theme calendar so each month you post content on the […]
Help! My Site’s Not Ranking for Any Keywords Read More »
When it comes to search engine optimization (SEO), the first thing you need to think about are the keywords you want to be found for. The second thing is what you should be found for. Even though you may think you know the keywords or keyword phrases you think people will find you for, it’s
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Hey Siri, “Who’s the best, small-business accountant in my area?” Wouldn’t you love your firm to be among Siri’s responses? Sure, you would. What is search intent? Search intent is the “why” behind the search reasoning, e.g., to learn, sell, buy, DIY, etc. It is a descriptive keyword that triggers the search intent. Think of
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If you spend a lot of time creating content for your website, social media posts, and advertising you want to know if your efforts are working. Here are five important questions to answer to determine if what you’re creating is relevant and if it’s paying off. Download the ebook to get all this information in
Are My Content Development Efforts Paying Off? Read More »
You have a website and have probably never thought about the file names for your images. Worse, you’ve not considered the alt tags that go with them. Why are image file names important for SEO? In addition to helping you check an item off the website ADA compliance list, it also aids in your website’s
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