In early April 2024, you may have received an email from Google Analytics announcing the cessation of data storage for your Universal Analytics (UA) account. You might have scratched your head and wondered what the techno-mumbo-jumbo was telling you. Here’s a summary and action items you’ll need. When is it effective? According to the memo, […]
Don’t Wait: Archive Your Google Universal Analytics Data Today Read More »
When Google launched GA4 in 2023, one show-stopping feature was data deprecation. Gak! You might have scrambled to save data from your Universal Analytics account or simply followed the best practice guidance of setting your user and event data retention to 14 months—one of the defaults. But now you’re finding you need additional historical data
How to Increase Google Analytics Data Retention Controls Beyond 14 Months Read More »
If you’re wondering how to get the same data in your GA4 reports that you had in your UA reports, it takes a bit of patience and thinking to make it happen. Also, you may not be able to recreate the data as you saw in the your old reports. Plus, currently, you cannot schedule
Setting Up GA4 Reports Read More »
Are you running Google Ads or other campaigns you want to track in GA4 reports? It’s not straight forward. That’s why I created this custom report you can use to view specific campaign data. How to create a custom GA4 Campaigns Report. This report is for Google Ads or other campaigns. From the left navigation
GA4 Campaigns Report Read More »
Viewing your website analytics each month (or more often!) helps you determine what your audience is reading and responding to. Even if you’re using a CRM, having a custom GA4 Content by Pages Report can help you make content development decisions going forward. Here’s how to create a custom GA4 Content by Pages Report. This
GA4 Content by Pages Report Read More »
