Increasing your marketing efforts this year will require you to consider new approaches. One of those approaches might be your call-to-action(CTA) phrases.
In this post, I’ve shared several CTA phrases specifically for B2B marketers that you might not have considered in the past.
Go ahead, split test them with your existing CTAs to find out which performs better.
What is a call to action?
A CTA is a prompt or instruction in marketing material that encourages the audience to take a specific action. It’s a key element in the strategy to convert viewers, readers, or listeners into leads or customers. CTAs can take various forms, depending on the medium and the goal.
4 CTA Characteristics
Here are four, common characteristics:
- Direct and Clear: A good CTA is straightforward, telling the audience exactly what to do (e.g., “Buy Now,” “Sign Up Today”).
- Urgent: Often, CTAs create a sense of urgency or scarcity to prompt immediate action (e.g., “Limited Time Offer,” “Act Fast”).
- Visually Distinct: In digital or printed media, CTAs are typically highlighted with buttons or colors that stand out from the rest of the content.
- Value-Oriented: Effective CTAs make it clear what benefit the user will receive from taking the action (e.g., “Get Your Free eBook,” “Join and Save 20%”).
What is the purpose of a CTA?
A CTA is a vital tool in marketing and communication strategies, designed to prompt an immediate response or encourage an audience to engage in a specific way. Its effectiveness can be measured by how it increases interaction, conversions, or leads.
- Engagement: To encourage interaction with the content or brand.
- Sales and Conversions: To guide potential customers towards making a purchase or commitment.
- Lead Generation: To gather contact information for future marketing efforts.
- Navigation: To direct traffic to other parts of a website or to external resources.
Best CTA Phrases for B2B Marketers
Here are some of the best CTA phrases suitable for B2B marketing:
- “Schedule Your Free Consultation Today” – Offers value and initiates a direct line of communication.
- “Download Our Industry Insights” – Appeals to the desire for knowledge and staying ahead in the industry.
- “Join Our Network of Industry Leaders” – Suggests exclusivity and the benefit of being part of a community of professionals.
- “Get Your Customized Solution” – Highlights the personalized approach to their business needs.
- “Start Your Free Trial” – Allows businesses to try the service with no upfront cost.
- “Request a Demo” – Invites businesses to see the product or service in action.
- “Unlock Your Business Potential” – Suggests that the service will help the business reach new heights.
- “Transform Your Business Today” – Emphasizes immediate improvement and change.
- “Optimize Your Workflow with Us” – Focuses on improving efficiency and operations.
- “Enhance Your Business Strategy” – Appeals to the goal of strategic improvement.
- “Claim Your Special Offer” – Creates a sense of urgency and exclusivity.
- “Discover the Difference” – Encourages businesses to see what sets your service apart.
- “Join Our Success Stories” – Implies that other businesses have succeeded with your help.
- “Let’s Build Success Together” – Fosters a sense of partnership and collaboration.
- “Empower Your Team with Our Tools” – Focuses on the benefits to the client’s team and operations.
Plus, here are more phrases to use in digital other marketing initiatives.
- Websites: Buttons or links like “Subscribe to Newsletter,” “Download the Whitepaper,” or “Get a Free Quote.”
- Email Campaigns: Prompts like “Click Here to Learn More,” “Claim Your Discount,” or “Register for the Webinar.”
- Social Media: Phrases like “Swipe Up to Shop,” “Comment Below,” or “Follow Us for More Tips.”
- Advertising: Commands like “Call Now,” “Visit Our Store,” or “Book Your Seat Today.”
- Blogs or Articles: Invitations like “Read More Articles,” “Leave a Comment,” or “Share This Post.”
Why are CTAs crucial for B2B companies?
CTAs are a vital element in bridging the gap between content consumption and taking action, guiding the audience toward your business goals while enhancing their overall experience with your brand.
Incorporating a CTA in your content is crucial for several reasons, especially in the context of marketing and user engagement:
- Direction and Guidance: A CTA provides clear instructions on what steps the audience should take next. Without a CTA, potential customers may be interested in your product or service but unsure how to proceed, leading to lost opportunities.
- Increases Conversion Rates: CTAs are designed to guide users towards a conversion, such as making a purchase, signing up for a newsletter, or downloading a resource. They are pivotal in turning passive readers or viewers into active participants and customers.
- Fosters Engagement: A CTA can encourage interaction, whether it’s sharing your content on social media, leaving a comment, or attending a webinar. This increased engagement can strengthen your relationship with your audience and build community.
- Clarifies Your Offer: A well-crafted CTA makes it clear what value you’re offering, be it information, a product demo, or a consultation. This clarity helps in aligning the audience’s expectations with what you’re providing.
- Drives a Sense of Urgency: CTAs often include phrases that create urgency (“Act now”, “Limited offer”) which can compel the audience to act immediately rather than delaying or forgetting.
- Measurable Outcomes: CTAs are a key element in measuring the success of your content. By analyzing how many people clicked, signed up, or purchased through your CTA, you can gauge the effectiveness of your content and strategies.
- Enhances User Experience: A good CTA can improve the user experience by providing a logical next step. This seamless flow can increase user satisfaction and perception of your brand.
- Boosts SEO: Engaging CTAs can lead to longer website visits and more interactions. This can positively impact your website’s search engine optimization (SEO), as search engines favor sites with high engagement and relevant content.
- Aids in Lead Generation and Nurturing: CTAs are instrumental in lead generation. By prompting users to provide their contact information, you can build a database of potential leads to nurture and convert into customers over time.
Your use of CTAs is a vital tool in marketing and communication strategies. It’s designed to prompt an immediate response or encourage an audience to engage in a specific way. Its effectiveness can be measured by how it increases interaction, conversions, or leads.
If you’re not using effective CTAs, your company might be missing opportunities. Give several of these new phrases a try this year to see how it impacts your leads, engagement, and conversions.
Have more CTAs to share?
Drop them in the comments below.