If you’re getting started with a new social media profile or if you’ve been on social media for a while, here are some best-practice tips to build or refresh your profile(s). What are social media profiles? Think of your social media profile like a person or your brand’s digital business card. It displays key details, […]
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If you’re spending money on search engine marketing (SEM) ads, you want to know what you’re getting for the budget. Before you can determine that, you must identify your campaign goal. Without it, you’re going to be faced with a variety of metrics that might not mean anything about the goal. Best Practices For B2B
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Marketing personalization is an essential strategy for businesses looking to increase their customer engagement, loyalty, and ultimately, their revenue. 90% of leading marketers say personalization significantly contributes to business profitability (Google). It involves tailoring marketing messages and experiences to individual customers based on their behavior, preferences, and other relevant data. Personalization can take many forms,
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What’s Inside? In today’s competitive market, effective communication is key to standing out and engaging customers. “Copywriting Fundamentals: Developing a Marketing Communication Strategy,” is designed to equip business owners with the essential skills and knowledge to craft compelling copy that resonates with their target audience. Whether you’re looking to improve your advertising, enhance your online
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Inside you will find? Download your copy before spending a dime!
PPC Campaign Playbook and Checklist Read More »
Here is a list of past speaking engagements for Becky Livingston. 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 2024 Back to Top 2023 Back to Top 2022 Back to Top 2021 Back to Top 2020 Back to Top 2019 Back to Top 2018 Back to Top
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Email open rates have long been a key measure of engagement, but the rise of bots is complicating things. Bots, designed to interact with emails for security reasons, can inflate open rates, distorting campaign data and providing a false picture of success. Mailchimp warns that “spam filters can cause your open rates to be too
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Holiday marketing might not be on your list of tasks right now, but it should be. Here are several tips you can use now to prepare and have your holiday B2B marketing campaign ready to bring in new clients now and well into the new year. October Create a Trick-or-Treat campaign for charity. The event
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Recently, a marketing colleague asked if she should use AI detection tools to determine whether the submitted content was original or if it was developed by AI (artificial intelligence)? It’s a very relevant question, considering how impactful AI tools have been since ChatGPT’s release in 2022. My answer is probably not what she was hoping
Should I be using AI Detection Tools in my Firm’s Marketing Initiatives? Read More »
I was recently asked to chime in on a series of questions related to social media skill enhancements. While at it, I thought I’d add some tips to mix. Here are the seven tips I provided that are a little different than you are used to reading about. Learn from the experts. One of the
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