When it comes to a crisis, you don’t want to be making the recovery plan while it’s happening. That’s why crisis communication planning is so important. Planning and Tips Below are nine resources to help you create a crisis communication plan for your accounting firm or small business. Plan now while you can think about […]
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I was teaching a corporate SEO course recently. One of the things we talked about was finding keywords to help them rank on search engines. There is some science to the keyword ranking game, but most importantly it’s where you place those keywords that has the most impact. Here are some tips I shared with
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As someone who spends the majority of her time focusing on marketing, social media, and website development, I thought I’d toss out a list of my favorite, free marketing and social media tools. These are great for the novice, experienced, or advanced users. Canva (graphics/video) Pixabay and Unsplash (royalty free images/video) Hemmingway app (helps with
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If you’re not using LinkedIn for more than networking and displaying your current work history, this is going to blow your mind. You can reach your target market easily with LinkedIn’s InMail messages. It’s not free, but if you’re looking to grow your leads this year, this could be a game-changer for you. What is
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Depending on who you ask, B2B social media could be dead. Or, you could take steps to increase your organic social media reach by switching things up a bit. The Facts According to Forbes, on Facebook, organic social reach has been declining for years, with research showing that just 0.07% of a page’s fans engage
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Did you hear? As of July 2022, the door slammed shut for the Google My Business app. If you prefer to manage your profile on a mobile device, you will do so on two different apps—Google Maps and Google Search. On a desktop your Google My Business profile tool’s name changed to Google Business Profile
Buh-Bye Google My Business—What you need to know! Read More »
If you take on this blog challenge, you’ll thank me later. I promise. Not only will you create relevant blog content for your audience, you will also be able to break the content into pieces for video clips, social media posts, and more. Plus, you can create a pillar page on your site with all
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If you’re looking for an easy way to create forms for your website, emails, or event, give Google Forms a try. All you need is a free Gmail account Forms are a great way to collect data about your target market. With the new, marketing data privacy laws for mobile devices and social media, this
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