Becky Livingston | Penheel Marketing

Why SMART Goal Activities are Super Important for Social Media Content Strategy

Today, we’re going to chat about something super important for creating a killer social media content strategy – S.M.A.R.T. (SMART) goal activities. Without goals, how do you know you’re reaching your social media, and overall business, goals? What are SMART goals? SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These are like the magic […]

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5 B2B SEM Reporting Best Practices

If you’re spending money on search engine marketing (SEM) ads, you want to know what you’re getting for the budget. Before you can determine that, you must identify your campaign goal. Without it, you’re going to be faced with a variety of metrics that might not mean anything about the goal. Best Practices For B2B

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B2B Marketing: Slaying Seriousness with a Splash of Silliness

Ahoy, brave B2B marketers! Buckle up because we’re diving headfirst into the exhilarating world of Business-to-Business (B2B) marketing with a sparkle of wit and a pinch (or perhaps a handful) of absurdity! Tip #1: Emoji-nize Your Communications Did you think emojis were only for teenagers and WhatsApp groups? Think again! Sprinkle a dash of fun

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15 Tools for the AI Trifecta

This list was originally shared by Shushant Lakhyani on Twitter (@shushant_l). I do not have personal experience with each of them, but plan to check out several. How about you? SEO expert: https://www.rankwizardai.com YouTube Learning: https://eightify.app/ Meetings assistant: https://fireflies.ai Marketing assistant: https://writesonic.com Coding assistant: https://codesquire.ai Workspace management: https://www.notion.so To-do list: https://www.taskade.com Email Assistant: https://inboxpro.io Website

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Maximizing SEO Traffic: Why Single Keywords Aren’t Enough for SEO Success

One of my clients gave me a list of 10 keywords (words, not phrases) he wanted to rank for in search engine optimization (SEO). At first, I was shocked at the vanilla list, with terms like LLC, S Corp, tax, and bookkeeping. What’s a keyword? Before I go down the rabbit hole, let’s first define

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