Becky Livingston | Penheel Marketing

Marketing Personalization Best Practices to Boost Customer Engagement

Marketing personalization is an essential strategy for businesses looking to increase their customer engagement, loyalty, and ultimately, their revenue. 90% of leading marketers say personalization significantly contributes to business profitability (Google). It involves tailoring marketing messages and experiences to individual customers based on their behavior, preferences, and other relevant data. Personalization can take many forms, […]

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12 Social Media and Marketing Tips to Love

It’s that time of year when people spend time thinking about all the things they love about their partner. Well, we’re doing the same by sharing social media and marketing tips our clients and partners are going to love. Better Than a Dozen Roses Here are a dozen articles filled with tips you’re going to

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7 Marketing Tips to Love (for any size business)

Marketing is essential for any business looking to grow and expand, but with so many channels and strategies to choose from, it can be difficult to know where to start. One of the keys to successful marketing is to focus on the channels and strategies that work best for your business. With that in mind,

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How AI Changes the Business (and Writing) Landscape

If you have been living under a rock or have disconnected your mobile device, you may not have heard the buzz about artificial intelligence, particularly the news around ChatGPT, and its impact on business and writing. Below are: Ways it’s making an impact; How it’s used; Its pitfalls and benefits, and; What I found by

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Success in Social Media: A Cheat Sheet for Senior Execs

Alexandre Rizos, (@alexandrerizos) communications director at AXA XL, recently asked his Twitter followers for advice before training senior execs on how to use social media. The community delivered these top 10 tips. Top 10 Tips Analyzing the competition and using content example from other leaders as best practices. @I_Am_GKennedy Do a competitive analysis other C-level

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