Now is an ideal time to shake up your firm’s marketing strategies with these eight sizzling summer marketing tips to attract new clients and retain existing ones. Marketing Tips Here are eight marketing tips to help your accounting firm heat things up this summer. 1. Update Your Website Your website is often the first point […]
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Spring is here! Now’s the time to freshen up your marketing efforts for the second half of the year. Tolstoy said it best, “Spring is the time of plans and projects.” Here are seven marketing tips to help you freshen up your plans for spring and help you to build the projects to keep efforts
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Maintaining a blog is crucial for B2B companies aiming to establish their brand, connect with customers, and drive leads. However, the path to creating a successful blog is fraught with potential missteps. Missteps and Solutions Here are the top five blogging mistakes B2B companies make, along with strategies to navigate these challenges effectively. Lack of
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If your accounting firm is using Instagram in its social media mix, these two hacks could be a game changer. What are Instagram pinned posts and reels? You can choose up to three posts or reels to “pin” (or feature) at the top of your firm’s Instagram profile. They appear there until you remove the
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When Google launched GA4 in 2023, one show-stopping feature was data deprecation. Gak! You might have scrambled to save data from your Universal Analytics account or simply followed the best practice guidance of setting your user and event data retention to 14 months—one of the defaults. But now you’re finding you need additional historical data
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