If you’re getting started with a new social media profile or if you’ve been on social media for a while, here are some best-practice tips to build or refresh your profile(s). What are social media profiles? Think of your social media profile like a person or your brand’s digital business card. It displays key details, […]
How to Create a Social Media Profile – Best Practices for 2024 Read More »
Today, we’re going to chat about something super important for creating a killer social media content strategy – S.M.A.R.T. (SMART) goal activities. Without goals, how do you know you’re reaching your social media, and overall business, goals? What are SMART goals? SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These are like the magic
Why SMART Goal Activities are Super Important for Social Media Content Strategy Read More »
Ahoy, brave B2B marketers! Buckle up because we’re diving headfirst into the exhilarating world of Business-to-Business (B2B) marketing with a sparkle of wit and a pinch (or perhaps a handful) of absurdity! Tip #1: Emoji-nize Your Communications Did you think emojis were only for teenagers and WhatsApp groups? Think again! Sprinkle a dash of fun
B2B Marketing: Slaying Seriousness with a Splash of Silliness Read More »
One of my clients gave me a list of 10 keywords (words, not phrases) he wanted to rank for in search engine optimization (SEO). At first, I was shocked at the vanilla list, with terms like LLC, S Corp, tax, and bookkeeping. What’s a keyword? Before I go down the rabbit hole, let’s first define
Maximizing SEO Traffic: Why Single Keywords Aren’t Enough for SEO Success Read More »
Many my clients have completed an SEO Audit and implemented several SEO recommendations on their website that have yielded higher traffic results for them. The audit costs around $750 – $1000 depending on the site depth. Then there’s the costs for implementation of recommendations, which are billed hourly. Here’s an example: One of my clients
SEO Audit Case Study Read More »
