According to HubSpot, “Over 40% of the world’s population is on social media.” That’s a big number. Here are 10 reasons why social media stats are important for any brand. Demographics (the who for your target market) Where (determining what platforms, you should be using) How often (posting frequency) Business activity (how effective are your […]
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If I had a dollar for every time I heard this… I conduct about 5-7 website audits per year. They are time consuming and detailed oriented. But, oh, they are very interesting to analyze. What are some ways you can overcome this? Create a content theme calendar so each month you post content on the
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As someone who spends the majority of her time focusing on marketing, social media, and website development, I thought I’d toss out a list of my favorite, free marketing and social media tools. These are great for the novice, experienced, or advanced users. Canva (graphics/video) Pixabay and Unsplash (royalty free images/video) Hemmingway app (helps with
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If you share or want to share content on your company’s social media profiles, here are 10 tips to help you succeed today. Use strong headlines or captions to get reader’s attention. Copy that is clear / emotionally evocative. When sharing on multiple platforms, optimize how you will present it, i.e., all platforms do not
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Whether you’re a novice or veteran business owner, freelancer, or entrepreneur, this five-step inbound client work funnel will keep your client base active. Before you begin, you must know your target market. Go ahead, I’ll give you a few minutes to define that. Now that you’ve defined the market, let’s focus on the five-step plan.
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