Blog | Penheel Marketing | Penheel Marketing

Building a High-Quality Email List: Techniques, Pros, and Cons

Building a high-quality email list is essential for effective email marketing. Explore various techniques to grow your email list organically and through paid methods, highlighting the pros and cons of buying email lists. While organic methods require more time and effort, they result in higher engagement and compliance with regulations. Paid methods can complement organic […]

Building a High-Quality Email List: Techniques, Pros, and Cons Read More »

Is Your Marketing ROI Melting?

The summer has been hot. When I say hot, I mean melt-your-face-off hot. Speaking of hot, how are your marketing efforts fairing this year? Has your return on investment (ROI) been so good it’s hot? If not, here are some pointers. What’s Marketing ROI? Marketing ROI is simply the extent to which marketing activities add

Is Your Marketing ROI Melting? Read More »

Marketing Wisdom from Dad: Funny Yet Practical Advice

When it comes to marketing, there are countless experts, theories, and strategies to consider. However, sometimes the best advice comes from the most unexpected sources. In this case, my dad. Here’s a collection of marketing tips from my dad that are as humorous as they are insightful. Dad’s Top Marketing Tips Marketing advice can come

Marketing Wisdom from Dad: Funny Yet Practical Advice Read More »

What is a sales qualified lead?

A Sales Qualified Lead (SQL) is a prospective customer that has been vetted by both marketing and sales teams and deemed ready for direct sales follow-up. Characteristics of a Sales Qualified Lead Unlike Marketing Qualified Leads (MQLs), which are primarily identified based on engagement with marketing efforts, SQLs have shown clear intent to purchase and

What is a sales qualified lead? Read More »

What is a marketing qualified lead?

A Marketing Qualified Lead (MQL) is a lead that has been identified by the marketing team as having a higher likelihood of becoming a customer compared to other leads. This qualification is based on predefined criteria, such as engagement with marketing content, demographic information, or behavioral data. Characteristics of a Marketing Qualified Lead Here are

What is a marketing qualified lead? Read More »

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.