byer-persona-532x266-1 3 Buyer Persona Hacks for Small Business Owners

3 Buyer Persona Hacks for Small Business Owners

Today I’m going to share with you three buyer persona hacks you can use to reach your target audience. (You can also view this as a video on our YouTube channel.) But, before I get to those killer tips, let’s step back for a second. The buyer persona – those we plan to market our […]

Keep reading...
crush-the-competition-532x266-1 Crush the Competition - 10 Keyword Planning Tools for SEO

Crush the Competition – 10 Keyword Planning Tools for SEO

I was teaching a corporate SEO course recently. One of the things we talked about was finding keywords to help them rank on search engines. There is some science to the keyword ranking game, but most importantly it’s where you place those keywords that has the most impact. Here are some tips I shared with […]

Keep reading...
SM-writing-tips-532x266-1 18 Social Media Writing Tricks You Wish You Knew Before

18 Social Media Writing Tricks You Wish You Knew Before

Here are 18 social media writing tips I share with my students each semester. They might come in handy for you as well. Be on and write for the right platform. Ask questions. Have a clear call to action. Diversify your content and your post writing style. Include relevant hashtags. Tag other people when you […]

Keep reading...
CRMs-for-Accounting-Firms Top 10 CRMs for Accounting Firms

Top 10 CRMs for Accounting Firms

A client of mine recently asked me about a CRM tool. What did I think was best for their firm? There are many factors to consider before choosing a CRM, including: Cloud vs. On-premise Define features and functionality you need Ensure the system integrates with other apps Request a demonstration, test drive, and free trial […]

Keep reading...
12-holiday-campaigns_LI 12 Holiday Marketing Campaigns for Businesses

12 Holiday Marketing Campaigns for Businesses

It’s nearly year-end and you want to go out with a bang. Here’s how you can make a holiday message that keeps on giving well into the new year. Plan a holiday campaign that is launched throughout the month and provides tips, gifts, and discounts your clients can use. Focus on fun and festive message […]

Keep reading...
Thanksgiving-B2B-Marketing-Menu-532x266-1 Your Thanksgiving B2B Marketing Menu

Your Thanksgiving B2B Marketing Menu

There’s still time, but not much, to create a Thanksgiving B2B marketing campaign that will have them asking for seconds. Here is what you’ll need along with examples. Ingredients 1 Campaign objective 1 Freebie 1 Landing page 1 Headline 2-3 Bullet points 1 Call to action 1 Image or video 1-4 Form fields Sprinkle in […]

Keep reading...