If you’re considering your first LinkedIn ad campaign, you’ll want to read this first. @AdrienneNakohl asked on Twitter, “I’m about to try ads on LinkedIn. What should I know before I publish?” Here are the responses she received from ten marketing and social media experts. 10 Experts Responded It’s expensive, but often it’s (almost) justifiably […]
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How to Create a Unique Blog Title Tag in HubSpot
Recently a client’s SEO team member questioned my request to put their blogs in HubSpot. He was concerned that they would not be able to have a different title and H1 for the each blog article, which could impact their SEO–a legitimate concern. I was able to alleviate his concern by offering this advice. How […]
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Setting Up GA4 Reports
If you’re wondering how to get the same data in your GA4 reports that you had in your UA reports, it takes a bit of patience and thinking to make it happen. Also, you may not be able to recreate the data as you saw in the your old reports. Plus, currently, you cannot schedule […]
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GA4 Campaigns Report
Are you running Google Ads or other campaigns you want to track in GA4 reports? It’s not straight forward. That’s why I created this custom report you can use to view specific campaign data. How to create a custom GA4 Campaigns Report. This report is for Google Ads or other campaigns. From the left navigation […]
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GA4 Content by Pages Report
Viewing your website analytics each month (or more often!) helps you determine what your audience is reading and responding to. Even if you’re using a CRM, having a custom GA4 Content by Pages Report can help you make content development decisions going forward. Here’s how to create a custom GA4 Content by Pages Report. This […]
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GA4 Device Category Sessions Report
If you’re targeting your audience by device, getting specific information from your GA4 reports might feel like pulling teeth. But, there’s a solution. Here’s how to create a G4 Device Category Sessions Report. This report displays the breakdown between Desktop, Mobile, and Tablet devices by session . From the left navigation panel, choose Tech > […]
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