Down and Dirty SEO Checklist

Someone recently asked me to review a consultant’s SEO work on a new site they were launching. At first I thought, why’d you hire the person if you didn’t think they were doing the job correctly? Then I realized sometimes you don’t know what you don’t know. I told her she could hire me to […]

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5 Simple & Effective B2B Valentine’s Day Marketing Ideas

What can a B2B company do on Valentine’s Day that is just a little unexpected? Share some love of course. Even B2B companies can create a promotion their clients can appreciate. Here are five simple and easy suggestions. Send a simple email or video email greeting to your clients with a short message. Below are […]

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12 Fun & Easy Marketing Initiatives for Your Brand

If you haven’t put your marketing plan or social media theme schedule together for 2020, don’t worry, we’ve got you covered. Here are 12 things to consider and/or use in your efforts to increase engagement, to develop leads, and to grow your brand. Define your business goals and develop marketing initiatives that directly align with […]

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This Simple Call-To-Action Formula Drives Clicks

If you want someone to do something on your website, use an effective call-to-action. Here’s a simple formula to create an effective one for your landing pages: Verb + Benefit + Urgency or Place Verb Verbs are action words and should be first because they make the point—immediately—turning a button turn into a demand. Verbs […]

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Streamline Your B2B Marketing Content for Lead Generation

In 2019, guess which marketing channel produced the most leads for B2B companies? Email! According to the Digital Marketing Community, “Email marketing is ranked as the top B2B digital marketers marketing channel that delivers the highest ROI at a rate of 49%.” Rounding out the top five are live events, search engine marketing, content marketing, […]

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How To Create Video Email With Tools You Already Have

One of the biggest concerns about sending video in email is the file size. But, how can you avoid sending a video email without a video attachment? Here’s how. Rather than sending the file itself, in the email include a link to a publicly-hosted video. But it’s a little bit more than that. You don’t […]

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