America’s Independence Day is right around the corner. If you haven’t begun preparing your social media posts and content for that day, here are some ideas to lighten the load. Encourage Activity: Get your team to sponsor or participate in a community parade or event. Take prep photos or video beforehand so you can share […]
10 July 4th Social Media Ideas for Businesses Read More »
Content curation requires a thoughtful strategy, just like creating your own content does. You begin with a business goal. Define the social media goals that will help you reach that business goal. Then develop a content strategy to support it. That content strategy should include both curated (content from others) and created (content you create).
5 Content Curation Tips to Fill Your Social Media Calendar Read More »
Even though you may have heard that keywords are dead in SEO-related headlines, that’s mostly clickbait. It’s true they do not play as large a role as they used to (from the 2000s to 2010s) but are still relevant. My personal feeling is to use them if you have the tag option on your site.
How important are keywords for SEO? Read More »
Backlinking is a strategy for acquiring hyperlinks from other websites. The purpose of it is to get more exposure and visibility for your site. The more backlinks you have, the better, right? Not necessarily. Linking is an important component of search engine optimization (SEO) since popular search engines like Google use links to crawl the
Backlinks – Quality Versus Quantity Read More »
If you want to add more video content to your social media efforts this year, here’s a pre-production checklist you’re going to love. It will help you to stay focused while giving you the structure to crank out videos as often as you want or need. Write and edit your script following this basic structure:
Social Media Video Pre-Production Checklist Read More »
