Stand Out – LinkedIn Hacks for Accountants

If you’re using this social media platform to engage with leads, to promote your personal brand, or to expand your firm’s brand reach, here are several hacks to help make your posts and profile stand out. Font Facelift. Did you know you can bold, italicize, or underline text in your LinkedIn profile? Using a free […]

Keep reading...

7 Website Design Effectiveness Tips

Small business owners may wonder if it’s important to have a website today? According to The Manifest, “Nearly 40% of small businesses [did] not have a website in 2018.” But, they also stated that “85% of consumers use the internet to find a local business.” This Constant Contact article offers ten reasons why small business […]

Keep reading...

Why Tracking URLs Are So Important for Your Business

If you’re creating content and sharing it anywhere online, consider using a URL tracking code (also known as UTM Codes) to help you identify where links to your website are coming from, i.e., Source/Medium and/or All Campaigns in Google Analytics. Here’s how: Open the Campaign URL Builder (search for URL Builders and Raventools should be […]

Keep reading...

Is your content SEO friendly?

One of the main purposes for creating content for your website or social media profiles is to help elevate your brand’s online search ranking. But how do you know if what you’ve just created will do that? Here are four steps to help ensure SEO-friendly content, no matter where you’re posting it. Identify the primary […]

Keep reading...

Should I market during busy season?

The last thing you want to be thinking about during busy season is marketing your firm for new clients. However, it’s one of the best times to do it. Here’s why. Leads are thinking about taxes during this time and may be looking for a new firm since tax season is top of mind. How […]

Keep reading...

10 Email List Building Techniques That Get Results

It’s hard to get new B2B clients without spending money on advertising, spending a lot of time on social media, and networking. You know that. Have you tried increasing your email efforts to land new prospects and leads? Here are 10 email list-building techniques that work. But, they aren’t for the faint of heart. Before […]

Keep reading...