Content curation requires a thoughtful strategy, just like creating your own content does. You begin with a business goal. Define the social media goals that will help you reach that business goal. Then develop a content strategy to support it. That content strategy should include both curated (content from others) and created (content you create). […]
5 Content Curation Tips to Fill Your Social Media Calendar Read More »
If you want to add more video content to your social media efforts this year, here’s a pre-production checklist you’re going to love. It will help you to stay focused while giving you the structure to crank out videos as often as you want or need. Write and edit your script following this basic structure:
Social Media Video Pre-Production Checklist Read More »
I just created a checklist blog article for my website, now what? I love that you’ve created a checklist as a piece of content. Good for you. But now what can or should you do with it? Here are five things you can do to maximize the checklist’s potential reach and engagement. (pssst…I’m going to
Blow Up Your Content Reach With This 5-Step Process Read More »
You’ve read so many eBooks, blogs, and success stories about creating a marketing campaign that you know there must to be a better way. There is! Here is a simple, five-step marketing campaign process you can use over and over to prepare and launch a great campaign. Develop content Write emails for scheduled drips Prepare
The Only 5-Step Marketing Campaign Development Process You Need Read More »
Here are 18 social media writing tips I share with my students each semester. They might come in handy for you as well. Be on and write for the right platform. Ask questions. Have a clear call to action. Diversify your content and your post writing style. Include relevant hashtags. Tag other people when you
18 Social Media Writing Tricks You Wish You Knew Before Read More »
