Nobody wants to think a social media crisis can happen to them, but it can. Here’s how to craft a social media crisis statement to help you respond to the situation quicker. Include the following items: A factual headline. The date and time. The location of the incident. Basic details have been confirmed. Actions your […]
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Planning for a social media crisis for your company isn’t a nice to have; it’s a must-have. If you don’t think so, consider these common situations below. Does any sound familiar? Whether you own a nonprofit, small business, or mid- to large-scale business, you have probably heard about one of these happening to someone just
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If you fear a social media crisis could impact your business, you are not alone. According to this Beekeeper article, “No organization is immune to a potential crisis. From the quaintest mom-and-pop shop to blue-chip, Fortune 500 companies, each has inherent vulnerabilities that, when the right (or wrong!) circumstances arise, can balloon into a full-blown
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If you think a social media crisis won’t happen to your brand, you are wrong. The likelihood has grown stronger than ever before. HubSpot shares some eye-opening crisis communication stats. The one that stood out to me was “69% of business leaders reported experiencing a crisis over a period of five years, with the average
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If you’ve been loading up your company’s Instagram posts with hashtags, you may be disappointed to learn that hashtags are not the be-all-end-all way to get found on this busy platform. 7 Instagram Hacks Here are seven hacks you can use today to increase reach and engagement tomorrow without relying on those pesky hashtags. Know
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