You’ve read so many eBooks, blogs, and success stories about creating a marketing campaign that you know there must to be a better way.
Here is a simple, five-step marketing campaign process you can use over and over to prepare and launch a great campaign.
- Develop content
- Write emails for scheduled drips
- Prepare the email lists (existing and prospects)
- Create the landing page
- Schedule for release and follow up
Here’s an example.
Content: Tax Prep eBook, incorporating 5 blogs you’ve already released
Emails: (1) Download our newest resource (2) thank you for downloading (3) you might also like this (4) register for our webinar
Lists: choose your email list segments
Landing page: Include an image, interesting headline, three to five bullet points, and relevant call to action
Schedule: release the initial email (and social media posts to support its release) and schedule the other emails in the series.
Follow up: after capturing the leads, follow up within 24 – 48 hours (this is where the email series comes in handy because it’s automated).