Why Tracking URLs Are So Important for Your Business

If you’re creating content and sharing it anywhere online, consider using a URL tracking code (also known as UTM Codes) to help you identify where links to your website are coming from, i.e., Source/Medium and/or All Campaigns in Google Analytics. Here’s how: Open the Campaign URL Builder (search for URL Builders and Raventools should be […]

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Is your content SEO friendly?

One of the main purposes for creating content for your website or social media profiles is to help elevate your brand’s online search ranking. But how do you know if what you’ve just created will do that? Here are four steps to help ensure SEO-friendly content, no matter where you’re posting it. Identify the primary […]

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Should I market during busy season?

The last thing you want to be thinking about during busy season is marketing your firm for new clients. However, it’s one of the best times to do it. Here’s why. Leads are thinking about taxes during this time and may be looking for a new firm since tax season is top of mind. How […]

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