Planning for a social media crisis for your company isn’t a nice to have; it’s a must-have. If you don’t think so, consider these common situations below. Does any sound familiar? Whether you own a nonprofit, small business, or mid- to large-scale business, you have probably heard about one of these happening to someone just […]
4 Types of Social Media Crisis – Are you ready? Read More »
If you fear a social media crisis could impact your business, you are not alone. According to this Beekeeper article, “No organization is immune to a potential crisis. From the quaintest mom-and-pop shop to blue-chip, Fortune 500 companies, each has inherent vulnerabilities that, when the right (or wrong!) circumstances arise, can balloon into a full-blown
4 Steps to Take During a Social Media Crisis Read More »
If you think a social media crisis won’t happen to your brand, you are wrong. The likelihood has grown stronger than ever before. HubSpot shares some eye-opening crisis communication stats. The one that stood out to me was “69% of business leaders reported experiencing a crisis over a period of five years, with the average
9 Things to do Before A Social Media Crisis Happens Read More »
America’s Independence Day is right around the corner. If you haven’t begun preparing your social media posts and content for that day, here are some ideas to lighten the load. Encourage Activity: Get your team to sponsor or participate in a community parade or event. Take prep photos or video beforehand so you can share
10 July 4th Social Media Ideas for Businesses Read More »
Content curation requires a thoughtful strategy, just like creating your own content does. You begin with a business goal. Define the social media goals that will help you reach that business goal. Then develop a content strategy to support it. That content strategy should include both curated (content from others) and created (content you create).
5 Content Curation Tips to Fill Your Social Media Calendar Read More »
