Blog Posts

Alexandre Rizos, (@alexandrerizos) communications director at AXA XL, recently asked his Twitter followers for advice before training senior execs on how to use social media. The community delivered these top 10 tips. Top 10 Tips Analyzing the competition and using content example from other leaders as best practices. @I_Am_GKennedy Do a competitive analysis other C-level […]

If you’re writing your company’s social media guidelines, first – good for you! Second, remember to add some cyber security tips to help employees avoid hacks and threats. Social Media Hacking Stats If these stats do not scare you into including some safety tips in your social media guidelines, I don’t know what will. Cyber

In the fall, I teach a social media writing course. It’s really a blast! Throughout the course the students work on writing  160-character or less social media posts, including hashtags. What are the tricks? Here are nine tricks I teach during the class. In addition to these, using active versus passive voice can shorted a