Instagram_Firms_LI Instagram for the Forward-Thinking Firm

Instagram for the Forward-Thinking Firm

Instagram is a hot social media platform, with over 400 million daily users, of which, 80 percent come from outside of the U.S., according to Omnicore. They also state that 59 percent of internet users between the ages of 18 and 29 and 33 percent of internet users between the ages of 30 and 49 […]

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business-woman_LI Social Media and the Human Factor

Social Media and the Human Factor

When it comes to sharing content on social media platforms, information is great, but are you including a human factor in the posts to engage… well … humans? Sharing photos and videos about the goings on in your company, events your hosting/attending, fundraisers, and community activities are a great to help increase the human factor. […]

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computer-screen-graph_LI Get Exposure Using LinkedIn's Publishing

Get Exposure Using LinkedIn’s Publishing

Having a company page on LinkedIn and sharing social media posts on that page is one way to gain exposure. But, here’s another, more effective approach—LinkedIn’s publishing tool, which allows you publish content on your personal profile. It works best with original content that lists you as the author, rather than canned content purchased from […]

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woman-frustrated-papers_LI Before Increasing Your Google AdWords Budget Do This

Before Increasing Your Google AdWords Budget Do This

If you’re using Google AdWords to increase brand reach, lead generation, or sales, you might not be getting the results you wanted using the budget you have. Before increasing your budget, however, consider these four things, especially if you’ve run ads before. Are you using the right keywords to draw in your target market via […]

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Top-20-social-media-hacks_LI Top 20 Social Media Hacks to Build Your Business

Top 20 Social Media Hacks to Build Your Business

As part of your business marketing plan, social media should be a major tool in the process. Here are 20 social media hacks for small business owners to help you build your business. (This is also available in video.) Many of these hacks can be used on one or more platforms and are designed to […]

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12-holiday-campaigns_LI 12 Holiday Marketing Campaigns for Businesses

12 Holiday Marketing Campaigns for Businesses

It’s nearly year-end and you want to go out with a bang. Here’s how you can make a holiday message that keeps on giving well into 2018. Plan a holiday campaign that is launched throughout the month and provides tips, gifts, and discounts your clients can use. Focus on fun and festive message imagery with […]

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