Google Analytics’ Not Set and Its Fix

I often hear these questions in the Google Analytics courses I teach, “Why do I get ‘Not Set’ in my analytics and how do I fix it?” Below are several reasons why you might get this. Plus, how to remedy it. Why does the ‘not set’ data reference appear in my Google analytics reports? It […]

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Hold the Door – 12 GoT Characters and Their Brand Archetypes

As a marketer, it’s important to not only understand your brand but to also know how that brand interacts with customers to build relationships. There are 12 brand identities, or archetypes, your business can assume. To make this a little more fun, let’s align those archetypes with “Game of Thrones” characters. Syrio Forel – The […]

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5 Easy Twitter Tips to Help Boost Your Business

One of the hardest things about this platform is its need to be “fed” throughout the day. Posting once a day on this platform will not get you the kind of traction nor return on investment you seek. Here are five tips to help you get more business using this fast-moving social media platform. Create […]

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How to Laser-Focus Facebook B2B Payroll Ads

When running payroll ads on Facebook, you may have found that simply choosing a geographic area, age range, and gender may not have given you the ROI or lead generation you were hoping for. This tip will help you to narrow your audience to only those who manage or administer payroll services at their company […]

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7 Killer Social Media Calendar Tips to Boost Traffic

You’re using social media for your company’s brand with the desire to increase brand awareness, to grow followers, and to create sales. But, do you have a plan? Here are seven, killer steps to crush your social media calendar needs. Find a tool or template that is easy to use. Here are several from social […]

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How to Write Compelling Facebook Ad Copy

When creating ads for Facebook, one of the biggest challenges you might face is writing the copy. Here are some guidelines to help you create compelling ad copy that aids in ad success. Facebook Ad Headline and Copy Tips There are 3 text field options – headlines, main text, and the news-feed link description. The […]

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