How to Align Your Social Strategy with Target Markets

In this ClickZ article from Tiffany Delmore, she nails it on the head. “Social media marketing ROI is less about how many and more about who and why.” Sure, having a lot of followers is great. It makes you feel “important,” But, if those followers are not engaged with your brand, they are simply window […]

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How To Use Google’s Keyword Planning Tool

  To find keywords for your website, Google Business Listing, or online ads, why not leverage the top U.S. search engine’s brain? Here’s how you would use the Google Ads Keyword Planner tool to find relevant keywords in your area, by town, city, state, or county. Go to https://ads.google.com/ Enter your Gmail Account information. If […]

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Top 10 Marketing and Social Media Posts for 2018

Here is a list of our top marketing, social media, and website tips for 2018. Reminisce, take notes, or share these with colleagues, business associations, and anyone who could benefit. Standardized Email Format Increases Client Engagement: Spend less time writing emails and gaining information from clients by using a standardized email format rather than a […]

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Avoid These 6 Marketing Fails During Busy Season

To keep your marketing momentum going during this hectic time of year, avoid these six marketing fails: Not posting anything new on your website from January through April. To prevent this from happening, begin writing content now, collecting images for replacement throughout the site, and updates to last year’s tax organizers you may have shared […]

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How to Create Google Display Ads That Convert

No matter when your busy season is, consider adding graphical advertisements to your text ad rotation to gain access to new prospects, leads, and clients. They don’t cost any more than a text ad, and they run on relevant websites where your clients are spending time. Using Google Ads (previously Google AdWords), log in to […]

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Four Social Media Ideas Your Fans Are Going to Love

Here are some great tips to help keep fan engagement flowing all month long. Business Tips Your clients’ own businesses. They ask all kinds of questions throughout the year. Corral some of the most popular questions and share your responses in fun ways, like a Tip of the Week, Instagram story, short, animated video, or […]

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