Content Development

ai-detection-tools-keyboard Should I be using AI Detection Tools in my Firm’s Marketing Initiatives?

Should I be using AI Detection Tools in my Firm’s Marketing Initiatives?

Recently, a marketing colleague asked if she should use AI detection tools to determine whether the submitted content was original or if it was developed by AI (artificial intelligence)? It’s a very relevant question, considering how impactful AI tools have been since ChatGPT’s release in 2022. My answer is probably not what she was hoping […]

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The Top 5 Blogging Mistakes B2B Companies Make and How to Avoid Them

Maintaining a blog is crucial for B2B companies aiming to establish their brand, connect with customers, and drive leads. However, the path to creating a successful blog is fraught with potential missteps. Missteps and Solutions Here are the top five blogging mistakes B2B companies make, along with strategies to navigate these challenges effectively. Lack of

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Why SMART Goal Activities are Super Important for Social Media Content Strategy

Today, we’re going to chat about something super important for creating a killer social media content strategy – S.M.A.R.T. (SMART) goal activities. Without goals, how do you know you’re reaching your social media, and overall business, goals? What are SMART goals? SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These are like the magic

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