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Content Development

b2b-organic-social-532x266-1 Is B2B Organic Social Media Dead?

Is B2B Organic Social Media Dead?

Depending on who you ask, B2B social media could be dead. Or, you could take steps to increase your organic social media reach by switching things up a bit. The Facts According to Forbes, on Facebook, organic social reach has been declining for years, with research showing that just 0.07% of a page’s fans engage […]

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Marketing-Personalization-532x266-1 Marketing Personalization Best Practices to Boost Customer Engagement

Marketing Personalization Best Practices to Boost Customer Engagement

Marketing personalization is an essential strategy for businesses looking to increase their customer engagement, loyalty, and ultimately, their revenue. 90% of leading marketers say personalization significantly contributes to business profitability (Google). It involves tailoring marketing messages and experiences to individual customers based on their behavior, preferences, and other relevant data. Personalization can take many forms,

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