Content Development

Mocha-Mousse-Done-Right Mocha Mousse Done Right: 6 Design Tips That Are Anything But Boring

Mocha Mousse Done Right: 6 Design Tips That Are Anything But Boring

Mocha Mousse, the 2025 Color of the Year, is a sophisticated and neutral Pantone shade. It is an excellent choice for businesses looking to convey professionalism and warmth. However, neutrals can sometimes feel uninspired if used without intention. Here’s how you can integrate Mocha Mousse into your business branding, marketing, and design while keeping it […]

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marketing-copy-213x305-1 Warning: Your Marketing Copy Might Be Forgettable—Try This Technique Instead

Warning: Your Marketing Copy Might Be Forgettable—Try This Technique Instead

In marketing, getting your audience’s attention is the biggest hurdle. This is where “pattern interrupt” comes into play—a powerful technique used by copywriters to: What is a pattern interrupt? Pattern interrupt is any unexpected change in tone, format, or language that causes a mental pause. When people scroll through content, they develop habitual reading patterns,

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ai-detection-tools-keyboard Should I be using AI Detection Tools in my Firm’s Marketing Initiatives?

Should I be using AI Detection Tools in my Firm’s Marketing Initiatives?

Recently, a marketing colleague asked if she should use AI detection tools to determine whether the submitted content was original or if it was developed by AI (artificial intelligence)? It’s a very relevant question, considering how impactful AI tools have been since ChatGPT’s release in 2022. My answer is probably not what she was hoping

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