2021 Content Development Strategy for CPAs

You’re about to launch into a new year. Have you been thinking about your business goals? I hope so. Once you have them nailed down, consider how marketing and social media can support those efforts. Here is a simple content development strategy that can help your firm reach its goals throughout the year. Begin with […]

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10 Actionable Social Media Content Sharing Tips

If you share or want to share content on your company’s social media profiles, here are 10 tips to help you succeed today. Use strong headlines or captions to get reader’s attention. Copy that is clear / emotionally evocative. When sharing on multiple platforms, optimize how you will present it, i.e., all platforms do not […]

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24 Days of Content to Fill Your Social Media Calendar

Stumped for content ideas for your social media feed? We have the answer! Here are 24 different ideas to help you fill your social media calendar. Download and share the infographic too. Refresh & Re-post: Dust off relevant content and add a new photo. Then reshare it. Case Study: Share a client success story, including […]

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Does my website need a blog?

Arguments for and against from experts in the marketing and SEO field. What this boils down to really, is what you want to use the blog for, your business goals, and ability to manage content. Download or print this infographic to help you decide. SEMRush recently asked the Twitter-verse, “Does every website need a blog? […]

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Boost Your Search Ranking With Search Intent Keywords

Hey Siri, “Who’s the best, small-business accountant in my area?” Wouldn’t you love your firm to be among Siri’s responses? Sure, you would. What is search intent? Search intent is the “why” behind the search reasoning, e.g., to learn, sell, buy, DIY, etc. It is a descriptive keyword that triggers the search intent. Think of […]

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5 Scary Marketing Tricks for October

Communicating with clients can be scary, but it’s a must. Here are five, scary marketing tactics to tackle when tricks and treats are on everyone’s mind. Download the infographic to keep handy (or to share … wink). Or, watch the video tips. Postcard Madness: Connect with your clients with a Halloween-themed postcard. Link it to […]

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