Content Development

marketing-copy-213x305-1 Warning: Your Marketing Copy Might Be Forgettable—Try This Technique Instead

Warning: Your Marketing Copy Might Be Forgettable—Try This Technique Instead

In marketing, getting your audience’s attention is the biggest hurdle. This is where “pattern interrupt” comes into play—a powerful technique used by copywriters to: What is a pattern interrupt? Pattern interrupt is any unexpected change in tone, format, or language that causes a mental pause. When people scroll through content, they develop habitual reading patterns, […]

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ai-detection-tools-keyboard Should I be using AI Detection Tools in my Firm’s Marketing Initiatives?

Should I be using AI Detection Tools in my Firm’s Marketing Initiatives?

Recently, a marketing colleague asked if she should use AI detection tools to determine whether the submitted content was original or if it was developed by AI (artificial intelligence)? It’s a very relevant question, considering how impactful AI tools have been since ChatGPT’s release in 2022. My answer is probably not what she was hoping

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