How are you leveraging your network? Below is a simple, five-step process to gaining leads using your free LinkedIn account. It’s takes some time, effort, and energy, but if you’re serious about gaining leads, this approach works. Connect with your connections. Go to your list of LinkedIn connections. Start alphabetically and pick at least 3 people you HAVEN’T […]
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According to Hootsuite, when it comes time for B2B companies to gain leads via social media, 89 percent of marketers trust LinkedIn to get the job done. If you’re looking to increase leads this year, one of these three, top-secret techniques might be the right formula for you. Lead Generation Forms Unlike the more common
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Hey Siri, “Who’s the best, small-business accountant in my area?” Wouldn’t you love your firm to be among Siri’s responses? Sure, you would. What is search intent? Search intent is the “why” behind the search reasoning, e.g., to learn, sell, buy, DIY, etc. It is a descriptive keyword that triggers the search intent. Think of
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You create content for your brand. But, is every piece of content worthy of a form completion just to see it? If you’re like me, you hate it when you visit a website for the first time and are immediately asked to sign up for something before consuming any content. How do you know if
When do I put my content behind a form? Read More »
If you’re not using LinkedIn for more than networking and displaying your current work history, this is going to blow your mind. You can reach your target market easily with LinkedIn’s InMail messages. It’s not free, but if you’re looking to grow your leads this year, this could be a game-changer for you. What is
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