If you’ve been loading up your company’s Instagram posts with hashtags, you may be disappointed to learn that hashtags are not the be-all-end-all way to get found on this busy platform. 7 Instagram Hacks Here are seven hacks you can use today to increase reach and engagement tomorrow without relying on those pesky hashtags. Know […]
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America’s Independence Day is right around the corner. If you haven’t begun preparing your social media posts and content for that day, here are some ideas to lighten the load. Encourage Activity: Get your team to sponsor or participate in a community parade or event. Take prep photos or video beforehand so you can share
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Content curation requires a thoughtful strategy, just like creating your own content does. You begin with a business goal. Define the social media goals that will help you reach that business goal. Then develop a content strategy to support it. That content strategy should include both curated (content from others) and created (content you create).
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Even though you may have heard that keywords are dead in SEO-related headlines, that’s mostly clickbait. It’s true they do not play as large a role as they used to (from the 2000s to 2010s) but are still relevant. My personal feeling is to use them if you have the tag option on your site.
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Backlinking is a strategy for acquiring hyperlinks from other websites. The purpose of it is to get more exposure and visibility for your site. The more backlinks you have, the better, right? Not necessarily. Linking is an important component of search engine optimization (SEO) since popular search engines like Google use links to crawl the
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