According to Hootsuite, when it comes time for B2B companies to gain leads via social media, 89 percent of marketers trust LinkedIn to get the job done. If you’re looking to increase leads this year, one of these three, top-secret techniques might be the right formula for you. Lead Generation Forms Unlike the more common […]
3 Top-Secret LinkedIn Techniques to Gain Leads Read More »
Hey Siri, “Who’s the best, small-business accountant in my area?” Wouldn’t you love your firm to be among Siri’s responses? Sure, you would. What is search intent? Search intent is the “why” behind the search reasoning, e.g., to learn, sell, buy, DIY, etc. It is a descriptive keyword that triggers the search intent. Think of
Boost Your Search Ranking With Search Intent Keywords Read More »
Knowing when to launch a new or redesigned website takes as much planning as the actual design. Here are some tips you can use to help plan for the launch; plus, pitfalls to avoid. Launch Plans Prior to any website launch, testing is paramount. But, there are many moving parts in a website launch, including
When is the best time to launch my website? Read More »
Recognized quarterly, each third Thursday (January, April, July, October), there is a Get To Know Your Customers day. This year, it’s January 16, April 16, July 16, and October 15, 2020. It is a day that reminds business owners to reach out to their clients to gain a better understanding of what they need to
10 Ways to Get to Know Your Customers Better Read More »
You create content for your brand. But, is every piece of content worthy of a form completion just to see it? If you’re like me, you hate it when you visit a website for the first time and are immediately asked to sign up for something before consuming any content. How do you know if
When do I put my content behind a form? Read More »
