Becky Livingston | Penheel Marketing

Building a High-Quality Email List: Techniques, Pros, and Cons

Building a high-quality email list is essential for effective email marketing. Explore various techniques to grow your email list organically and through paid methods, highlighting the pros and cons of buying email lists. While organic methods require more time and effort, they result in higher engagement and compliance with regulations. Paid methods can complement organic […]

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Is Your Marketing ROI Melting?

The summer has been hot. When I say hot, I mean melt-your-face-off hot. Speaking of hot, how are your marketing efforts fairing this year? Has your return on investment (ROI) been so good it’s hot? If not, here are some pointers. What’s Marketing ROI? Marketing ROI is simply the extent to which marketing activities add

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Marketing Wisdom from Dad: Funny Yet Practical Advice

When it comes to marketing, there are countless experts, theories, and strategies to consider. However, sometimes the best advice comes from the most unexpected sources. In this case, my dad. Here’s a collection of marketing tips from my dad that are as humorous as they are insightful. Dad’s Top Marketing Tips Marketing advice can come

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What is a sales qualified lead?

A Sales Qualified Lead (SQL) is a prospective customer that has been vetted by both marketing and sales teams and deemed ready for direct sales follow-up. Characteristics of a Sales Qualified Lead Unlike Marketing Qualified Leads (MQLs), which are primarily identified based on engagement with marketing efforts, SQLs have shown clear intent to purchase and

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What is a marketing qualified lead?

A Marketing Qualified Lead (MQL) is a lead that has been identified by the marketing team as having a higher likelihood of becoming a customer compared to other leads. This qualification is based on predefined criteria, such as engagement with marketing content, demographic information, or behavioral data. Characteristics of a Marketing Qualified Lead Here are

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