Becky Livingston

Should I be using AI Detection Tools in my Firm’s Marketing Initiatives?

Recently, a marketing colleague asked if she should use AI detection tools to determine whether the submitted content was original or if it was developed by AI (artificial intelligence)? It’s a very relevant question, considering how impactful AI tools have been since ChatGPT’s release in 2022. My answer is probably not what she was hoping […]

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8 AI Use Cases for Accounting Firms

What are some case studies of good uses of AI in firms and companies? If marketing is a struggle for you, AI can be your copilot. Here are some ways in which firms can apply AI to their marketing efforts. Incorporating AI tools into an accounting firm’s marketing initiatives can significantly enhance efficiency and strategic

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13 Marketing Touchpoint Ideas for B2B Leads

When I was a little kid, my older brother would always sit next to me. “Peas in a pod,” my mother would say. Then he’d sometimes point his finger close to my face and say, “I’m not touching you.” He was in my personal space, but not quite touching me. It would drive me crazy.

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13 Ways to Grow Your Company’s Social Media Presence

Here are 13 things you can do to grow your company’s social media presence, increase brand awareness, generate leads, and escalate your audience share of voice (i.e., thought leadership). Post something (a graphic, reel, video, carousel, photo, go live) on a regular basis Start 3-5 new conversations with new accounts (comments are a great place

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Should I be using AI Detection Tools in my Firm’s Marketing Initiatives?

8 AI Use Cases for Accounting Firms

7 Unique Ways to Enhance Your Social Media

13 Marketing Touchpoint Ideas for B2B Leads

13 Ways to Grow Your Company’s Social Media Presence