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Marketing-Personalization-532x266-1 Marketing Personalization Best Practices to Boost Customer Engagement

Marketing Personalization Best Practices to Boost Customer Engagement

Marketing personalization is an essential strategy for businesses looking to increase their customer engagement, loyalty, and ultimately, their revenue. 90% of leading marketers say personalization significantly contributes to business profitability (Google). It involves tailoring marketing messages and experiences to individual customers based on their behavior, preferences, and other relevant data. Personalization can take many forms,

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