How to Create a Google Analytics Social Media Report

Do you want to share your company’s social media information each month without accessing your analytics account and creating the report manually? You can by creating an automated, custom report that will be emailed to the people you choose, each month, on the day you designate. Here’s how. An account administrator needs to create a […]

Keep reading...

Advanced Google Ads Bidding Strategy

Updated with the announcement of retired bid strategies in June 2019.  If you’re looking to keep your Google Ads budget in check, especially during busy season, these tips should help you to succeed. Begin by: Logging in to your Google Ads account. Going to the Campaign you want to adjust. Choosing the Overview > Settings […]

Keep reading...

How to Align Your Social Strategy with Target Markets

In this ClickZ article from Tiffany Delmore, she nails it on the head. “Social media marketing ROI is less about how many and more about who and why.” Sure, having a lot of followers is great. It makes you feel “important,” But, if those followers are not engaged with your brand, they are simply window […]

Keep reading...

How To Use Google’s Keyword Planning Tool

  To find keywords for your website, Google Business Listing, or online ads, why not leverage the top U.S. search engine’s brain? Here’s how you would use the Google Ads Keyword Planner tool to find relevant keywords in your area, by town, city, state, or county. Go to https://ads.google.com/ Enter your Gmail Account information. If […]

Keep reading...

Top 10 Marketing and Social Media Posts for 2018

Here is a list of our top marketing, social media, and website tips for 2018. Reminisce, take notes, or share these with colleagues, business associations, and anyone who could benefit. Standardized Email Format Increases Client Engagement: Spend less time writing emails and gaining information from clients by using a standardized email format rather than a […]

Keep reading...

Avoid These 6 Marketing Fails During Busy Season

To keep your marketing momentum going during this hectic time of year, avoid these six marketing fails: Not posting anything new on your website from January through April. To prevent this from happening, begin writing content now, collecting images for replacement throughout the site, and updates to last year’s tax organizers you may have shared […]

Keep reading...