As someone who spends the majority of her time focusing on marketing, social media, and website development, I thought I’d toss out a list of my favorite, free marketing and social media tools. These are great for the novice, experienced, or advanced users. Canva (graphics/video) Pixabay and Unsplash (royalty free images/video) Hemmingway app (helps with […]
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If you share or want to share content on your company’s social media profiles, here are 10 tips to help you succeed today. Use strong headlines or captions to get reader’s attention. Copy that is clear / emotionally evocative. When sharing on multiple platforms, optimize how you will present it, i.e., all platforms do not
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Whether you’re a novice or veteran business owner, freelancer, or entrepreneur, this five-step inbound client work funnel will keep your client base active. Before you begin, you must know your target market. Go ahead, I’ll give you a few minutes to define that. Now that you’ve defined the market, let’s focus on the five-step plan.
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When it comes to search engine optimization (SEO), the first thing you need to think about are the keywords you want to be found for. The second thing is what you should be found for. Even though you may think you know the keywords or keyword phrases you think people will find you for, it’s
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Believe it or not, email is still your ace in the hole when it comes to lead generation. According to the Content Marketing Institute, “31% of B2B marketers say email newsletters are the best way to nurture leads.” But, avoid falsely believing that email marketing is easy. It’s not. If you get the subject line
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